Now, your visitors have arrived at your squeeze page. What you want them to do next? Subscribe, duh! Sounds simple, huh? However, getting your visitors' names and emails does not sound as easy as you think. That is why we need to tell them what to do using a strong call to action which we will be discussing in a short while. I've dissected a call to action into 5 parts - the 5 C's so that we can discuss each part in details.
Part 1: Create curiosity
Arouse their curiosity by telling them that you just discovered something recently or by asking them questions which make them want to know more. Try something like "Do you know why 95% of internet marketers fail to make a living online?" This rhetorical question stimulates their brain to start thinking and will be eager to find the answer.
Part 2: Create values
Next, instill values from the product you are about to offer them, regardless of whether your product is free or paid. The best value that you can provide them is the testimonials from your previous customers or subscribers that your product actually works! For example, "My friend has recently shared with me the system he used to generate a consistent 5-figure income, monthly"
Part 3: Create exclusiveness
This will be the answer to a multi dollar question that visitors always ask, "What's so special about your product?" Stress that this product isn't their buy 2 free 1 groceries they can get from every mini market. So, write something like "He told me that he spent a total of 4 years to perfect this system and I'm the first to know this"
Part 4: Create branding
When you heard somebody says "Just do it!" what do you think of? This is exactly what you want to do with your product. Give your product a brand by telling them "This Niagara Cash Flow exactly describes the perfected system which suddenly makes the money flows into his pocket like a Niagara Waterfall and it is unstoppable!"
Part 5: Create a sense of urgency
This is where you "force" your visitors to take action, by creating a sense of urgency. Give them a limited amount of time to think and they will act much faster. Tell them that "My friend wanted to start selling this system to help more people achieving success in online business. Now, he's asking me a favor to help him obtain feedback from 25 people who seriously want to implement his system, if you are interested... "
Each of these 5 parts is crucial to establish a strong call to action. Leaving any out will adversely affect the conversion rate of your visitors.
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