There are a lot of posts out there about marketing strategies, lead generation and brand building but what I've noticed is that there aren't a whole lot of posts about how to write good copy.
In my opinion, I think being able to write good copy is the most important skill in online marketing.
Why?
It's what enables you to turn leads into buyers and business partners.
What's the point in having hundreds or thousands of leads if you can't convert any of them into sales or new recruits?
So I'm going to take some time here to share with you some really good copy techniques that I've learned from buying courses and attending copy writing webinars so you can take your business to the next level.
Some Principles You Must Take Into Consideration When Writing Good Copy
Now before I share with you my little nuggets I'll define what copy writing is so you fully understand what I'm about to tell you.
Copy writing can be defined as "the act of writing copy for the purpose of marketing, and advertising a person, business, opinion or idea".
So just to set things straight, copy means words or text.
Now the purpose of writing good copy is to persuade the reader, listener or viewer to take a certain action.
Now this could be asking them to subscribe to you, buy a product, or leaving a comment on your post.
Good copy technique #1: Write How You Talk The reason why this is important is because you want your readers to be able to relate to what you're trying to say, and you can't do that if you're writing like you're aiming to get an A+ or 100% score in an English exam.
Not only will this bore your readers brain into oblivion but they won't be able to get to know the real you. People want to work with people they like and trust and they won't buy from you let alone want to work with you if they don't know the real you.
Good copy technique #2: Know Your Audience I'm sure you've heard of the saying, "You can't sell steak to a vegetarian".
Be aware that if you are not talking to the right person (someone who is looking for what you have to offer), you will not get them to buy from you.
You could be the best salesperson in the world, but if you're talking to someone who does not care about what you're saying, then you're just wasting your breathe.
So what you should do is research who your target audience is. You must know who you're talking to. You can't just type your copy out hoping to pull in as many readers as you can. Not only are you spreading your message too thin, you're not attracted quality leads for your business.
Good copy technique #3: Tell Stories in Your Copy Everyone loves a good story. Even better if it's an inspirational story that makes people feel good after reading it.
When you tell a story, you're telling your readers that you're a person who has struggles, triumphs, setbacks and wining moments just like everybody else. When you take people on an emotional journey, they are more likely to associate the feelings involved in the story with their own emotions.
When they identify with the story that you're telling, you just helped your prospect form a likeable relationship towards you.
Good copy technique #4: Motion in the story Elaborating on my last point, people will become more inspired when your story starts at a low point. Now this is the point where the person in the story is either struggling, broke, or unemployed.
This creates empathy and builds an automatic want for the little guy to turn things around.
If you follow this up with an all time low phase which becomes the turning point in the protagonist's life, this not only makes the protagonist more likeable but it creates hope that everybody too, can make a change in their lives as well.
Creating hope and inspiring people is key here. Always end the story on a positive note.
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