If you own a website or blog, you might want to consider building an opt-in email list on it. While this is not a necessity for every website or blog, it still can be beneficial to have it.
Given that this is the age of spam, building an opt-in list may not always seem easy to do; nevertheless, it can be done. Thus, you should give it a try for the sake of building followers.
Building an Opt-in List
The first step to building an opt-in list is having an area on your website that allows people to sign up. There are differences of opinion as to where you should place this subscription button on your site.
However, a good rule of thumb is to give visitors a chance to sign up from your home page. After all, this is where their search will likely begin. Therefore, having a sign up option at this particular location gives you a chance to capture their attention firsthand.
When designing your opt-in list subscribe button, make sure you do not go overboard. If you do, people will be turned off by it instantly. Additionally, add a disclosure. This states that you will not spam or sell any email addresses. Believe or not, this one step can grow your opt-in list more than you can imagine.
People like to feel they can trust whomever they're giving their private information to, and with a disclosure, you're assuring them that they can trust you.
Reasons to Build an Opt-in List
People often wonder why they should build an opt-in email list in the first place. Here are the reasons why you need to:
· You'll have vital information such as the names and email addresses of people interested in your site and any future offers from it.
· You can use this same email opt-in list to make sales in the future.
If your website or blog represents a store front business, then having an email opt-in list is much better than cold calling. With cold calling, you are taking a risk on whether people even want to be bothered with you.
On the other hand, an opt-in list provides interested parties with the opportunity to sign up and follow your site for more information, including future offers.
Building an opt-in list is a grand opportunity for your business to thrive. So take full advantage of it. It's well worth it in the end.
Surefire Ways to Boost Your List Using Article Marketing Your First Giveaway Event
0 comments:
Post a Comment